All our activity is grounded in one purpose: to inspire people to take positive action.

Our vision is a world where people are inspired to tackle the issues that affect them, change lives for the better and play an active part in society.   

We bring together people with a common vision to create communications programmes that make a real difference to people's lives.  Our role is to provide direction, investigative insight and creativity.

We are not afraid to work in unchartered territory and on ambitious scale and the programmes we deliver are always informed by what our target audience tells us will work.

Goodwork evolved from marketing communications and design agency Creative Change Ltd.   Creative Change's chairman, Patrick Padget, has made successful and profitable communication on behalf of his clients a lifetime’s work and  he conceived Goodwork out of a desire to direct his team's communications skills into building a better world and to give people affected by social problems the opportunity to direct the solution.