Identify, investigate, design, communicate

We won't try and mystify what we do - Goodwork's methodology is simple.  The most important principle is that we try and keep the real experts - the people who we want to take action - with us every step of the way.   Our methodology is best described in four stages: target audience identification (find them), investigation (ask them), communication programme design (act on what they have to say) and programme communications (involve them).